Legal
Privacy Policy
Last updated: April 2026
1. Who We Are
8 Motor Group Ltd ("we", "us", "our") is a prestige car dealership based at 30 Whitchurch Lane, Edgware, London HA8 6LE. We are the data controller responsible for your personal data collected through this website and our dealership operations.
For privacy-related enquiries, contact us at: enquiries@8motors.co.uk or by post at the address above.
2. Data We Collect
We may collect and process the following personal data:
- Identity data: first name, last name
- Contact data: email address, telephone number, postal address
- Vehicle data: registration number, mileage, and condition (where provided for Sale or Return enquiries)
- Transaction data: details of purchases, services, or enquiries
- Technical data: IP address, browser type, pages visited, time and date of visits (via cookies and analytics tools)
- Marketing preferences: your preferences for receiving marketing communications from us
3. How We Use Your Data
We use your personal data for the following purposes, on the following lawful bases under UK GDPR:
- To respond to your enquiries (legitimate interests / contract performance)
- To process vehicle purchases and service bookings (contract performance)
- To manage our Sale or Return arrangements (contract performance)
- To send marketing communications, where you have consented or where we have a legitimate interest and you have not opted out
- To improve our website and services (legitimate interests)
- To comply with legal obligations, including financial regulations and consumer protection law
4. Data Sharing
We do not sell your personal data. We may share your data with:
- Finance providers and lenders (where finance is arranged)
- Vehicle history checking services (e.g. HPI, Experian Automotive)
- IT service providers who process data on our behalf under data processing agreements
- Professional advisors (solicitors, accountants) bound by confidentiality obligations
- Regulatory authorities or law enforcement where legally required
Where we share data with third parties, we ensure appropriate safeguards are in place.
5. Data Retention
We retain personal data only for as long as necessary for the purposes described above:
- Enquiry data: up to 2 years from last contact
- Transaction records: 7 years (HMRC requirement)
- Marketing consent records: until consent is withdrawn
- Website analytics data: up to 26 months
6. Your Rights
Under UK GDPR, you have the following rights:
- Right of access - to request a copy of data we hold about you
- Right to rectification - to correct inaccurate or incomplete data
- Right to erasure - to request deletion of your data in certain circumstances
- Right to restrict processing - to limit how we use your data
- Right to data portability - to receive your data in a structured, machine-readable format
- Right to object - to object to processing based on legitimate interests or for direct marketing
- Rights related to automated decision-making - we do not carry out solely automated decision-making with legal or significant effects
To exercise any of these rights, contact us at enquiries@8motors.co.uk. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
7. Cookies
Our website uses cookies to improve your experience and analyse usage. For full details, please see our Cookie Policy.
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. However, no transmission over the internet is 100% secure and we cannot guarantee absolute security.
9. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of significant changes by posting a notice on our website. The date at the top of this page indicates when it was last revised.